2-4 Weeks
Offline
New Damietta
Learn the fundamentals of social media marketing and how to design a strategy supported by a tactical plan that helps brands use social platforms as an activation channel
You’ll understand how to keep brand presence relevant, explore the ideas behind campaigns and content strategies, and see how social media connects with other marketing channels to create impact
Role of social media in the marketing ecosystem
Trends and audience behavior insights
Overview of major platforms and their unique value
How to set objectives aligned with brand goals
Identifying target audiences and understanding personas
Positioning the brand on social media
Planning content calendars and themes
Crafting engaging platform-specific content
Balancing organic vs paid content
Building campaign ideas that resonate with audiences
Storytelling in a social media context
Those from marketing or related faculties who are passionate about exploring social media marketing as a career path and want to build a strong foundation
Those with up to 2 years of experience who want to strengthen their strategic mindset, gain structured guidance, and boost their growth in the marketing field
Professionals from other fields who are curious about social media marketing and want to transition into the field with the right mindset and skills
Strong English skills in reading and writing to be able to study the materials and produce content effectively
Commitment to learning with a theory-driven mindset and curiosity to explore beyond the basics
Familiarity with the marketing field is a plus, as it will give you a stronger foundation for understanding concepts and frameworks
A strong understanding of social media’s role in the wider marketing ecosystem
The ability to design strategies and turn them into actionable tactical plans
Skills to create relevant, engaging campaigns and content strategies
Clarity on how social media connects with branding, advertising, and other channels
A roadmap to grow your career in social media marketing with real-world tools and frameworks
Yes, we provide a digital certificate of attendance. But to us, the real value lies in the skills and mindset you gain—not just the paper.