2-4 Weeks
Offline
New Damietta
In this workshop, you’ll learn the foundations of content creation from voice and tone to different content types and how to communicate ideas clearly and meaningfully.
You’ll explore techniques for research, brainstorming, writing, and building content strategies. We’ll cover how to adapt content by channel and audience, and how to collaborate with design and marketing teams to bring it to life.
Learn how to write clearly, creatively, and with purpose. We’ll cover grammar, structure, storytelling techniques, and how to express ideas in a way that resonates with different audiences.
Discover how to dig deep into topics, understand your audience, and find credible sources that help shape accurate, relevant, and impactful content.
Understand how branding works and how content plays a role in building a brand’s voice, tone, and identity across different touch points.
Learn how marketing functions, what drives results, and how content fits into the bigger picture, from awareness to conversion.
Go beyond individual posts — learn how to build a full content plan. This includes setting goals, planning calendars, aligning with brand objectives, and creating content that serves a long-term strategy.
Who are passionate about content creation and eager to explore it as a career?
Who are either shifting from another field or looking to level up their current path in content and communication?
Comfortable using document creation tools like Google Docs, Google Slides, Microsoft Word, and PowerPoint?
Able to attend the workshop in person?
Owns a laptop with all necessary workshops installed?
Strong command of both Arabic and English writing and reading?
Genuine passion for writing and storytelling?
A solid grasp of content creation fundamentals across writing, strategy, and marketing?
Hands-on experience applying techniques in real-world style tasks and team settings?
A clear roadmap to help you continue exploring and deepening your skills after the workshop?
A birds-eye view of how content fits within branding, marketing, and product ecosystems?
Yes, we provide a digital certificate of attendance. But to us, the real value lies in the skills and mindset you gain—not just the paper.