2-4 Weeks
Offline
New Damietta
This workshop will take you on an engaging journey to explore the deep connection between movement and emotion, and how the rules of physics and mathematics can be applied to create impactful branded animations. These animations become powerful assets that work seamlessly across advertising, branding, and multiple media platforms.
The core rules of physics in animation, timing, spacing, easing, and inertia
Applying mathematical concepts to create realistic and engaging movement
Understanding the psychology of movement and its impact on audiences
How motion shapes perception and builds emotional connection with a brand
How to translate brand identity into movement
Crafting branded animations as assets for advertising and communication
Case studies of motion graphics in brand storytelling
Understanding motion beyond entertainment
How animated assets drive awareness, recognition, and business value
Linking motion graphics to broader marketing and branding strategies
Design students and graduates from faculties such as Applied Arts or Fine Arts
Self-taught explorers in the motion graphics field who are seeking structured mentorship and professional guidance
Proficiency in Adobe After Effects or Blender is required, depending on whether your focus is 2D or 3D
Strong grasp of design principles and their practical application
Previous project attempts, even basic ones, that show you’ve tried applying what you’ve learned
Understand that motion is more than just visual effects and functions, as a language of communication
Learn a standardized process for approaching motion design projects
See how motion graphics fit into the overall scope of a project and contribute to branding and communication goals
Gain clarity on the workflow inside design teams and how to collaborate across roles
Explore the role of motion in interactive experiences and user journeys
Develop awareness of how music and rhythm enhance motion and storytelling
Yes, we provide a digital certificate of attendance. But to us, the real value lies in the skills and mindset you gain—not just the paper.