2-4 Weeks
Offline
New Damietta
Understand the core principles of branding and experiment with creating logos, identities, and brand applications that work both online and offline. This workshop is built to move you beyond being just a “visualizer” into becoming a designer who thinks in systems.
You’ll gain hands-on experience in applying mathematical rules and frameworks to branding—learning how to engineer perceptions, structure visual elements, and shape the brand experience through design.
The focus is on making you not just someone who designs visuals, but a brand engineer who builds identities with clarity, logic, and impact.
What branding really means beyond visuals?
The role of design in shaping brand experiences
Fundamentals of brand strategy and communication
Anatomy of a logo, symbols, type, and geometry
Mathematical rules in logo construction
How to explore for a brand
From logo to a cohesive identity system
How to ensure scalability and consistency across touchpoints
The fundamentals of art direction
Exercises in applying identity to mockups and scenarios
Translating identity into real-world applications (digital print)
From faculties like applied arts, fine arts, or graphic design who want to go beyond theory and practice branding in real projects
Junior graphic or visual designers with up to 2 years of experience who want to strengthen their branding skills and learn to create full identity systems
Solid command of Adobe Photoshop and Illustrator
Basic understanding of graphic design principles
Availability to attend the workshops in person
Personal laptop with required software installed and ready to use
A clear understanding of what branding truly means and why it’s more than just visuals
Knowledge of different logo types, how to design them, and the theories behind strong logo design
The ability to build a complete identity system and create applications that emerge naturally from it
Practical research skills tailored for designers
Essential soft skills to help you navigate your career and grow as a professional
Yes, we provide a digital certificate of attendance. But to us, the real value lies in the skills and mindset you gain—not just the paper.